Small Business Leads to Keep You Going and Growing

You are reading this today because you have made a conscious effort to develop and maintain your business or perhaps you are not yet in business and you are doing some preliminary research. You want to know what it will take to find new customers.

You have likely looked into Yellow Pages advertising. Incredibly expensive is it not? Perhaps even radio, television or newspaper advertising has crossed your mind. After all, these are viable and time tested methods to explore markets and drive new business right? They used to be. Not anymore.

A search engine on the internet has led you to this article. You found it. I did not go looking for you. I strategically placed this content where I knew only those I cared to reach would find it. I find it odd that business owners with real capital and extensive knowledge in their markets would just poke around in the dark in an attempt to bring in new revenues. They do this because they do not know any better, not yet.

I understand internet marketing. I have made that pretty obvious just by being exactly where I needed to be in order for you to find me. I truly believe that business owners like myself need to take control of our marketing platforms. In your case, no one knows your business better than you do. If you want quality, qualified and ready to buy prospects to talk to every every day you need to fully grasp and understand one rule.

“The right prospect, at the right time and the right place is looking for you.” Your absolute best prospect is the one looking for you. If you are putting generic ads out there hoping to come across the right customer that is like throwing your net out to sea. Be a lighthouse instead and bring your prospects to you.

If you have purchased leads before you have probably done so with good intentions. The decision to purchase leads usually comes at a time when a marketer, salesperson or business owner has hit a wall. Tired of trying to convince people to become prospects the natural next step is to find a way to cater to the “searcher”.

As a result of this niche naturally developing on its own there is a huge surplus of websites selling leads. Lead purchasers from all walks of life and all lines of industry are buying up leads based on the premise that they are not in the marketing business so they should just let someone else do the prospecting leaving the business owner to close sales in his/her area of expertise.

The problem with purchased small business leads is that they are rarely exclusive to you. They are often sold to more than one small business. You end up paying to talk to your competitors prospects! That is insane. Especially when purchasing leads at a premium.

If you want to get ahead and stay there you need a dynamic approach. There is some setup time and a little financial investment involved in setting up your own private lead generation system online. It is worth so much more than you will ever put into it though because you will own and control this system online.

Your next step towards lowering or completely eliminating your marketing expenses while increasing your enjoyment and revenues at work begins with taking control of your small business lead flow

Jean-Marc Begin

Small Business Leads – How to Increase Your Small Business Profits

If you are a small business owner, I hope you have a website. Even if that small business of yours deals with local clients and customers, an online website can go a long way. In fact, many internet users even like to research local businesses online first. So lets say that you get yourself a website and you do some marketing. Great; you are on the right track. But there is one more thing I’d like you to do. I’d like you to go out and find some small business sales leads. These leads are what will connect you with your targeted market. Whether you contact them via email or phone, you can point them in the direction of that online website of yours.

Now, it is a good idea to find some small business sales leads. What you do is search for leads or people who are interested in what you have for sale. You find them and make contact. Whether this contact is over-the-phone or via email, your goal is to entice them to become a customer. You can provide a link to your online store, discuss some of the products or services you sell, and even offer a promotional discount “just for them.”

Making contact with a potential customer you found for your small business is the easiest part. It is finding that potential customer online that can be the hard part. The good news is that it doesn’t have to be very hard. Here are some helpful tips for you:

Examine Online Classified Websites: Since you are a business that has a product or a service to sell, you want to find individuals who advertise online that they want it. You might wonder if someone is looking for a new dining room table (which you sell) why don’t they just search the internet looking for one? I’ll tell you; because it is much easier to just make a post and hope that someone (just like you) comes along to say “I got one for sale.” Buyers don’t want to spend hours on a computer searching when they don’t have to.

Search with Good Phrases: The tricky part about searching online classifieds and other similar sites for small business leads is that you are going to get mixed results. This is just something you have to make do with. So lets say back to that dinning room table, if you do a search with the phrase “kitchen table,” you are going to find a mixture if people looking to buy and people trying to sell theirs. You are looking for the buyers, so find these.

In short, you don’t need to pay a professional to generate small business leads for you. It is easy for you to do it yourself. Best of all, you know that you are getting the best results because you are 100% in control of the searching, the finding, the deciding, and the making contact.

Lead Generation for Small Business Made (REALLY) Easy

Lead generation for small business is the best business-generating tool, method or strategy I know of, bar none. Properly executed it can lead to an increase in sales-conversions of 1,134% – and that’s a real number from the trenches.

So here are 3 reasons…

Lead generation for Small Business

Is so powerful and here’s how YOU can easily put it to work for you in your business.

First, it completely differentiates you from your competitors. Almost without exception, your competitors are focused on sales. Their ads, their websites, their whole attitude is based on the idea they must make the sale. As a consequence their only marketing strategy is to try to sell “off the page”, and so they get (if they’re lucky) a 1% conversion rate and an appalling ROI on their marketing and advertising efforts.

Secondly, it changes the whole dynamic you have with your prospective customers and clients. See, they have the advantage in that they have money in their pockets you want in yours… and you have to get them to give it to you instead of to your competitors. By doing lead generation the right way, small businesses can get that valuable “foot in the door“.

And thirdly, it means you have several bites of the cherry, so to speak, and get the chance to form a relationship with your prospective buyer… meaning you’ll not only sell more but also, generally, be able to sell at a higher price.

So, how do you put it to work for you?

The first thing you need is a way of collecting names and contact details — and these days the easiest and most convenient details to collect are email addresses. The explosion of the Internet’s popularity has been a real windfall for small business marketing, even if most small business owners don’t realise this yet.

Why?

Because the low cost and simplicity of getting local people online to visit their website and exchange their contact details for some small but valuable item of information (e.g. a special report or guide to choosing, say, the best electrician, house painter and decorator, butcher, baker, and candlestick maker) represents a remarkable opportunity. Imagine… how many electricians in YOUR local area are giving away a free report about how to choose an electrician, or plumber or car mechanic without being ripped off?

None, I bet.

So the ones who do it will be perceived very differently from (and better than) their competitors.

The key to this can be summed up as “begin your relationship by giving“, which is the exact opposite of the traditional method of doing business. And once you have their details, you can market to them by email and other means at your leisure, taking the softly-softly approach to things rather than the hard-sell.

Fact is, though, almost no small business has the courage to do this – but those who do… well, they reap the benefits.

And they reap them to the tune of an increase in conversions of 1134% or more — that’s more than TEN TIMES as many sales just by switching from an immediate-sale model of marketing to a lead-generation model.

And that’s got to be worth it, hasn’t it?

Small Business Lead Generation Made Easy Online

With people giving Yellow Pages and directory inquiries a miss and going straight to the internet to search for local businesses, it is essential for small businesses to both have an online presence and a small business lead generation system in place. There are two roads to go down to get more business prospects – SEO (search engine optimization) and PPC (Pay Per Click).

SEO is more of a long term goal, as it can take months to get high up on the search engines for the keywords people are typing in to find your type of small business. Of course, if you do know some tricks of the trade you can get more exposure faster and your small business marketing will pay off a lot quicker than that. The major search engines do cater for the local small business.

Google offers a free local listing, which all small businesses should take advantage of. Google ‘Google Local Business Center’ and you will find where to sign up. You will need a free Google account to set up this listing, and then you can enter in your business details and your business classification. Google will then mail you a postcard with a confirmation pin number on, which you will need to enter to activate the local listing. Once you are live, people performing searches in your local area for your type of business are likely to see your business listing and a map at the top of the Google search page. It’s a great start to online lead generation, as people find your business quickly and easily.

Yahoo offers a similar service. Do a search for ‘Yahoo Local Listing’ and take a look at what they have to offer. They do have a free basic listing, but the monthly paid “enhanced listing” option is worth considering, as you can enter in a detailed business description, more photos and offer online coupons to encourage your visitors to pick you over your competitors. These online coupons are great for both B2B and B2C lead generation.

Having these listings in place give you a good head start in getting your website found when people search online for your business type. They are just a small fraction of the many ways that SEO can get your website noticed by your business prospects. Other ways include finding sites with high PR (page ranking) and getting backlinks from them, as well as entering your business details on online directories. Your customers need to be able to find you for small business lead generation to be successful.

Now, if you are looking for a quick and worthwhile use of your business resources to generate leads, then the way forward is to use PPC. Unlike using SEO, you can often see results and traffic on your first day using this method of B2C and B2B lead generation. Google AdWords is the most popular and most effective PPC program used.

As small business marketing using PPC is fairly new and local keywords still relatively cheap, it is an ideal method for small business lead generation. You sign up for an AdWords account, enter the local keywords that you would like to bid on, and depending on the competition and how much you bid, you are on the first page of Google straight away and people can find you. You only get charged when people click on your ad, and you can track and test what keywords are most effective.

In conclusion, you can see that SEO is important in the long term for getting your site ranked high in the organic listings, but in the meantime, while you are achieving those high rankings you should use PPC for your small business lead generation.